A public private partner initiative from the Netherlands
The Qatar Orange Sport cluster is a Dutch public-private partnership that consists of a mix of organizations and companies that are changing the future of sports. From the industry leaders of natural and synthetic grass to experts in event management and immersive sports technology – we develop state-of-the-art solutions that contribute to Qatar’s ambition to create the ultimate sport experience.
A partnership between two frontrunners
Across the board, the Netherlands has proven itself as a global innovation leader. With strong trade roots, we now rank #2 on the Global Innovation Index and #5 on the IMD World Talent ranking. Qatar’s ambitious development policies and a business mindset create many possibilities to innovate and invest together.
Sportsmanship makes us who we are
As a nation, we celebrate sport for its ability to unite and connect people across cultures and backgrounds. As such, we fully believe in the merits of Qatar’s National Vision 2030. Moving and being active is part of our daily culture, but also something we train for. We are proud to rank #3 with our national women’s football team. Our 415 Olympic medals (which ranks the Netherlands #17 globally) are another way to measure the results of our efforts.
We understand the business of sport
We share the winner’s mentality when it comes to both business and sport. The central geographic location and entrepreneurial spirit give Qatar a unique value proposition to develop as a leading global sports hub. We deliver demonstrated high quality which is benchmarked all over the world. By establishing and strengthening long-term partnerships we can leverage our joint ambitions and create the business opportunities that shape the future of sports.

Interactive and immersive tech
Our international prestige in both sports and serious gaming makes us a natural partner to co-develop e-sport programs and implement the latest tech for next level training for both professionals and amateurs.

Cutting-edge grass technology
This cluster includes industry leaders for natural and synthetic grass production and maintenance for the highest quality surfaces.

Transforming the stadium experience
The Netherlands enjoys an international status when it comes to event management. Partner-up to create events that put Qatar on a global platform and grow recreational sports travel.
Trade Missions
To be announced
Coordinator
Orange Sports Forum
Partners
Papendal Sports Center
Game On Technologies
Vekoma Rides Manufacturing
Eindhoven University of Technology
Breda University of Applied Sciences
Within this PIB cluster, BUas is working together with different partners to develop new Event Experiences to promote healthy food and a vital lifestyle, to design new operational plans for the Sports Dome and to create new eSports experiences for football stadiums or family entertainment centers. Breda University of Applied Sciences is a strong international knowledge partner for education and research with strong industry connections that lead to valuable applied projects.